
One of North America's most important cities is also one of its most livable. Vancouver is blessed with scenic mountain views, a superb natural harbor, and great weather. With its diverse economy, great infrastructure, low crime rate, and strategic geographic location, Vancouver offers plenty of jobs, tourist money, and investment opportunities.
Investors from Hong Kong have long favored Vancouver as an investment destination over other cities in the Americas. In short, here's why they and others think it's so great:
- It's one of the world's largest centers for forestry, logging, and the lumber industry as a whole. As China requires more paper products, expect a surge in Vancouver area exports.
- It has the world's largest concentration of mining companies with offices in the CBD and with operations in British Colombia and the world.
- After Toronto, it has Canada's largest banking industry. HSBC Canada is headquartered here and Royal Bank of Canada, TD Bank, Scotiabank, CIBC, and Bank of Montreal (BMO) have significant regional operations here as well.
Television and Movies
Vancouver, or "Hollywood North" as some call it, has Canada's largest television and motion picture industry, grossing over $1.2 B annually. Since the 1930's, movie makers have chosen to shoot here instead of Southern California. Today, the city is home to a host of film schools, media arts centers, studios, and production companies. After Los Angeles and New York, more films are produced here than anywhere else in North America. Vancouver's movies are not all just second-class. Some are major box office hits like I, Robot, X-Men, and Fantastic 4. Successful television programs like Smallville, Reaper, Stargate Atlantis, and The L Word are also filmed in the city. Since costs are a lot less and the process is more seamless, Vancouver has become an attractive alternative.
The Olympics
The 2010 Winter Olympic Games is less than 2 years away and development in the heart of the city is in full swing. As a result 280,000 jobs have been created (RBC report) and unemployment has been halved to 4%. Hosting the Olympics is expected to pump in a net $ 10 B into the local economy. Local, provincial, and national governments have already committed over $1 B for construction projects like the new convention center expansion, the new Hillcrest/Nat Bailey stadium, upgrades to the BC Place Stadium, the Olympic village at Whistler, the conversion of industrial areas into livable communities, widening area highways, and even the creation of the Hydrogen Highway (a stretch from Vancouver airport to Whistler with hydrogen fueling stations).
Fuel Cell Technology
The region is at the forefront of fuel cell technology. In fact, it's home to the National Research Council Institute for Fuel Cell Innovation (NRC) and the headquarters of some of the largest developers of the technology. It's estimated that Canada has a 30% market share in the $ 2.5 B fuel cell industry and that 70% of those employed in the industry work in and around Vancouver. The NRC even forecasts a ten-fold increase in the industry by 2017. So investing in Vancouver's fuel cell industry could be a profitable idea.
Vancouver's own Ballard Power Systems (BLDP) is a pioneer and leader in the fuel cell industry. It recently released a mostly positive second quarter report. It posted a 15% quarterly increase and a 51% year-to-date (YTD) increase in product shipments. YTD revenue was up 12% and operating expenses were down by about 30%. Just a few weeks ago, the company extended a service contract with Daimler to provide fuel cells to buses in Hamburg, Germany. As more cities go green, you can expect an increase in business.
Tourism

Vancouver may not have lived up its full tourism potential. It's often a port of call on Alaskan cruise itineraries and they've become extremely popular in recent years. As the cruise industry grows, expect the city to benefit. Presently over 1 million people use Vancouver as a gateway for their cruise vacation. Investors should know that cruise ships dock at Canada Place, which has a hotel, convention center, IMAX and lots of shops and restaurants.
An additional 6.5 million visitors stay overnight in the city, visit the aquarium, take harbor cruises and peruse the city's diverse neighborhoods, spending nearly $ 2 B annually. After the Olympics showcases the city, you can expect the number of visitors to increase.
Outside of the city, the region's ski slopes are amongst the best in the world. Located a mere 20 minutes' drive from downtown, Whistler Mountain offers skiers and sightseers fun in the snow and spectacular views of the city. The Whistler-Blackcomb resort, co-host to the 2010 games is one of North America's largest and most popular skiing destinations.
Quality of Life
As you may know, Vancouver is one of Canada's warmest cities with a temperate marine climate ensuring mild temperatures year round, averaging between 40 and 75 F (6-23 C). It's not as rainy as most people think, with just 47 inches of precipitation annually (about the same as New York City )and an average of over 285 days of sunshine each year (about the same as San Francisco).
Consistently ranked as one of the best cities in the world in which to live, Vancouver lives up to its reputation. In Mercer's 2008 Quality of Living survey, Vancouver ranked 4th after Zurich, Geneva, and Vienna. Determinants for the survey are culture, personal freedom, economy, available public services, stable climate, education and recreation, and of course, safety. In fact violent crime rates here are far lower than most US cities with comparable population.
Vancouver has become one of Canada's most diverse cities and the only one with a majority-minority population. Over 50% of the city and over 40% of the metro area as a whole has a first language other than English. Vancouver is also home to some of North America's largest Chinese and East Indian communities.
Strong Real Estate Market
The real estate market in Vancouver is expected to do well through 2010. Although there is presently a correction unfolding in the Canadian housingmarket, supply and demand for homes are expected to even out. Unlike in US cities that recently witnessed an oversupply of new homes and risky lending practices, the situation is a lot better in Canada. Vancouver is a little different. City and provincial leadership has made it clear that they favor high density development over urban sprawl. Thus, you can expect property values to increase as developers run out of space.
The city's most popular neighborhoods are north and west of the city's historic center. These are also amongst the densest, developed, and affluent sections, such as Yaletown, West End, Financial District, and Kitsilano to name a few. We've included a few up and coming neighborhoods around town, where you'll find more affordable housing, more development underway, and better investment property opportunities:
Mount Pleasant is at the crossroads of Main Street and Broadway where you'll find Vancouver City Hall. Once largely known as a blue-collar community, it has changed in recent years because of its central location and the construction of a new light rail line (opening in 2009). The area is also known as Brewery Creek or South Main.
Downtown Eastside is the oldest part of town and one of the most diverse. There's a mix of pre-20th century architecture but a growing amount of development and gentrification. This area encompasses portions of Gastown and is adjacent to Chinatown and old Japantown.
Strathcona is one of the city's oldest primarily residential neighborhoods and has largely been working class. Given its central location and lower density, it has been attracting a slew of newcomers. Adjacent to Chinatown, it's become a predominantly Chinese-speaking but is still quite diverse.
Kensington-Cedar Cottage is in the east central portion of town and is one of the city's most diverse areas, as over two-thirds of residents aren't native English speakers. This area has some of the best views of the city's skyline and the mountains to the East. Furthermore it's an increasingly popular neighborhood for young professionals seeking more affordable housing.
It's quite obvious that Vancouver is well on its way to becoming a true world-class city. With so many positive attributes, it's easy to see why it's our favorite Canadian investment destination.